Jaeger-LeCoultre | Reverso Collection Design Development
Developed design concepts for the iconic Reverso Collection, one of Jaeger-LeCoultre’s most prestigious luxury watch lines. This project focused on exploring how mood, aesthetics, and craftsmanship could be expressed through the Reverso’s signature reversible case design, allowing the wearer to experience two distinct visual identities within a single timepiece.
Working under the direction of the Art Director, I contributed throughout the design development process, from concept ideation and visual storytelling to material exploration and product realization. Particular attention was given to the relationship between color, material, texture, and graphic details to create a refined luxury experience that reflected the heritage and craftsmanship of the Maison.
Role & Contributions
Participated in the full design development process from concept creation through product realization.
Developed creative concepts, mood narratives, and visual directions inspired by luxury, craftsmanship, and contemporary lifestyle trends.
Created mood boards, color palettes, and CMF strategies to define the emotional and aesthetic character of the collection.
Explored and evaluated premium materials, finishes, gemstones, and strap combinations to enhance both visual appeal and perceived value.
Designed and refined dial graphics, decorative details, and visual elements tailored to the dual-face functionality of the Reverso case.
Collaborated closely with the Art Director to ensure consistency with Jaeger-LeCoultre’s brand heritage, design language, and luxury positioning.
Worked alongside technical designers and development teams to translate design concepts into 3D visualizations and production-ready solutions.
Supported design reviews, prototype evaluations, and material selections to maintain the highest standards of craftsmanship and execution.
Design Focus
Concept Development • CMF Strategy • Luxury Product Design • Material Research • Dial Graphic Design • Color Story Development • Visual Storytelling • Craftsmanship & Detail Exploration • Cross-Functional Collaboration • 3D Product Development
