CUCKOO ELECTRONICS | Digital & Print Design 2002-2023

• Role: Senior Graphic Designer (Lead)

• Contribution: 100%

• Scope: Visual identity

• Collaboration: Marketing Team & Sales Team

• Impact: Led a clean and premium rebranding initiative grounded in Korea’s No.1 rice cooker technology, applying a cohesive brand color system across all digital and print design touchpoints. From 2022 to 2023, with a strong focus on expansion, introduced a range of competitive consumer electronics beyond rice cookers while simultaneously advancing and applying a cohesive brand identity across all touchpoints.

• Result: CUCKOO’s weakness in the U.S. appliance market was its limited appeal to younger customers. While maintaining its premium brand image, I infused the brand with vibrant accent colors and lively design elements, helping to broaden its age reach and make it feel more approachable to consumers.