Botanical Body Care Luxury Brand | Branding & Packaging Design 2026
Role: Senior Graphic Designer (Lead)
Contribution: 100%
Scope: Brand strategy, Visual identity, Logo design, Packaging design, Color palette, Typography
Impact: Crafted a cohesive sensory-driven brand experience centered around wellness and relaxation
Inspired by the gardens of Milan, Italy, this body care brand was developed around the refreshing balance of lush forest botanicals and vibrant citrus notes. The concept focused on creating products that transform bath time into a moment of genuine rest and emotional renewal.
Led the entire branding process from concept direction to execution, including visual identity, packaging systems, typography, and color palette development. The final brand experience was designed to evoke a healthy, calming atmosphere while delivering a refined and elevated aesthetic across every customer touchpoint.