LuskinOIC

BRANDING - Brand Identity Development

Role: Lead Designer

Contribution: 100%

Challenge
The existing brand relied on a dark, muted color palette and inconsistent use of colors and circular graphic elements, resulting in a cluttered visual identity that lacked warmth and cohesion.

Approach
Refined the brand identity with a brighter, cleaner, and more uplifting visual language appropriate for a children's orthopaedic foundation. Introduced a more cohesive color system, simplified graphic elements, and established consistent design principles to create a friendly, approachable, and emotionally engaging brand experience that supports fundraising and donor engagement.

Impact
Created a scalable visual system that strengthened brand consistency across fundraising, executive communications, and donor engagement while enhancing the organization's approachable and mission-driven brand presence.