In 2026, I worked with UCLA–LuskinOIC to develop the brand identity for their annual campaign and conference. My primary role was to concept and design both digital and physical brand experiences for that year’s campaign and events.

Through this project, I contributed to developing a new creative direction for LuskinOIC.

Impact
The campaign, centered on introducing advanced cutting-edge radiology technology, aimed to provide higher-level medical care and renewed hope to pediatric patients and their families. It was designed to deliver a more impactful and compelling message not only to patients, families, and hospital stakeholders, but also to future donors.

Beyond engaging existing supporters, the campaign also played a role in attracting a new generation of donors.

Contribution: 100%

Scope: Digital and physical design

Collaboration: Marketing and Events Team

Client
UCLA Health (LuskinOIC)

Year
06/2026